ASHNA

CONVERSION STRATEGY
& DIGITAL DESIGN

INDEPENDENT CRO SPECIALIST — FOR FOUNDERS & AGENCIES

DESIGNEDTO MOVEPEOPLE.

EXPLORE THE WORK

I’m Ashna. I help ecommerce brands turn
customer questions into confident next steps.

GOOD LOOKS GET ATTENTION.

Clarity earns
the next click.

THE THINKING BEHIND THE FEELING

A considered store answers the question before it becomes a reason to leave. That’s where I work: between a strong first impression and a confident next step.

A FEW PLACES THAT THINKING HAS TAKEN ME

SELECTED
EXPERIENCES.

VOL. 01
2026

THE FULL INDEX / 6

Original work. The context behind it.
Every project’s scope, decisions and status.

Filter the project index

6 projects shown

WEB / DESKTOP EXPERIENCE
By Aleena Waqar fashion-commerce homepage design with editorial occasionwear photography
01

By Aleena Waqar

Atelier Commerce

Ecommerce / Design concept
WEB / DESKTOP EXPERIENCE
Calgary Outlaws website hero design with blue-lit hockey helmet and Break the Ice typography
02

Calgary Outlaws

A new home for Outlaw Country

Web & motion / Design & motion
WEB / DESKTOP EXPERIENCE
The Organic Stories hair-oil website concept in green with product imagery
03

The Organic Stories

A product story with room to breathe

Ecommerce / Design concept
WEB / DESKTOP EXPERIENCE
Dermalogics desktop skincare-commerce design with product-discovery actions
04

Dermalogics

A clearer way to explore care

Ecommerce / Desktop prototype
WEB / DESKTOP EXPERIENCE
NovaSpheres cosmic gift-first ecommerce homepage design
05

NovaSpheres

A little wonder. A clearer journey.

Ecommerce / Audit & design concept
SOCIAL / CREATIVE CONCEPT
Your Lost Socks creative about the frustration of missing socks
06

Your Lost Socks

Make the mechanism the message

Creative / Creative concepts

Design concepts, prototypes, prepared creatives and draft builds. Each study separates the delivered work from outcomes that have yet to be measured.

HOW THE WORK GETS THERE

LESS GUESSWORK.
MORE PURPOSE.

01

LOOK CLOSER

Read the journey. Find the unanswered questions. Separate what’s observed from what’s assumed.

02

CREATE CLARITY

Give the next decision a clear hierarchy, the right information and a reason to feel confident.

03

CONNECT IT

Make the screens work as one experience. Build reusable patterns and a handoff the team can use.

04

TEST THE THINKING

Review the build, test the hypotheses and measure what happens. Let the evidence shape what comes next.

Ashna photographed outdoors in natural lightASHNA / THE PERSON BEHIND THE WORK

A DESIGNER WITH A QUESTION.

WHAT
MAKES IT
MATTER?

It’s the question I bring to every screen.

I’m a CRO specialist working across ecommerce strategy, interface design and visual storytelling. I look for the detail that makes a decision easier, then build the experience around it.

Good design should give people something to feel.
And something clear to do next.

MEET ME ON INSTAGRAM

A SHARED DIRECTION. A CLEAR NEXT STEP.

01 / FOR ECOMMERCE FOUNDERS

BUILD A BETTER
BUYING JOURNEY.

Find friction in your store. Improve product and collection pages.
Get a prioritised plan, considered design and a clear handoff.

02 / FOR AGENCY TEAMS

ADD ANOTHER
POINT OF VIEW.

White-label CRO. Figma systems. Responsive web design.
Creative thinking that works with your team.

YOUR NEXT PROJECT STARTS WITH A CONVERSATION.

FOUNDERS + AGENCIES
LET’S
MAKE IT
MATTER.

Share your store, your goal and where shoppers get stuck.
Message “CRO” on Instagram to discuss the next step.

START A CONVERSATION