The source hero offers separate routes to start shopping and explore the formula.
EcommerceDesign concept
The Organic Stories
Turn a product introduction into a considered journey.
01 / THE CONTEXT
START WITH
THE PERSON.
A botanical hair-care website concept organising a product-led story, formula exploration and a clear next step within a calm commerce experience.
A single-product experience has to explain what is being offered, how the story is structured and where a shopper can learn more before deciding.
02 / SOURCE OBSERVATIONS
WHAT SHAPED THE WORK.
Botanical imagery and a green palette create the visual foundation.
The original design explicitly marks product claims as pending verification.
03 / DESIGN DECISIONS
Make room for exploration.
Pair the purchase-entry action with a formula-exploration route for visitors who need more context.
Connect product and visual story.
Use botanical product imagery and generous spacing to establish a consistent identity across the page.
Keep claims accountable.
Preserve the distinction between visual concept and verified product information. Any formula or efficacy language in the historical screens needs product-owner validation before launch.
04 / THE WORK
A closer look.
Original project screens. Any prices, offers or commercial statements shown are part of the historical design artifact.
05 / DELIVERED & LEARNED
THE OUTCOME.
IN CONTEXT.
What was delivered
Produced a native desktop and mobile website concept and product-story system. Product formulation and efficacy claims are not established by this work; the displayed concept itself flags verification as pending. No conversion performance was measured.
What to validate next
Complete product-claim and catalogue verification before implementation, then test product comprehension and the balance between learning and purchasing.
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